Robertpack celebrates 50th Anniversary and the opening of its new facility in Zwolle

Robertpack proudly looks back on a remarkable milestone: the official opening of its new facility at the Hessenpoort business park in Zwolle, combined with the celebration of the company’s 50th anniversary.

During several festive anniversary events, Robertpack welcomed customers, partners, suppliers, former employees, family members and friends to its new facility, where innovation, automation and collaboration took centre stage. A highlight of the official opening day was the ceremonial opening by Mayor Peter Snijders, attended by guests and business relations from both the Netherlands and abroad.

50 Years of innovation and collaboration

Since its founding in 1976, Robertpack has grown into a leading specialist in complete automation solutions, primarily for the food industry. Based in Zwolle, the company designs, builds and maintains advanced automation systems using industrial robots for applications such as case packing, palletising, depalletising and product handling.

A new facility ready for the future

The move to the new facility marks the next step in the company’s growth and professional development. The modern building provides additional space for engineering, assembly and live demonstrations.

During the anniversary celebrations, Robertpack also introduced its renewed corporate identity and rebranding. With the new tagline, “Smarter moves, better flows.”, the company reinforces its focus on smart logistics processes, innovation and sustainable automation.

People-centred DNA

Throughout the anniversary events, the focus was not only on technology, but also on the people behind the company. Robertpack’s culture of building together, thinking together and moving forward together was clearly reflected in the many encounters between employees, former colleagues, customers and partners, many of whom have been connected to the company for years.

Managing Director Tom Niens reflects proudly on the anniversary:

“We are incredibly proud of what we have built together over the past 50 years. This opening and anniversary are not only an opportunity to look back, but above all to look ahead. Together with our employees, customers and partners, we will continue to develop smart and sustainable automation solutions for the future.”

Inspiring anniversary events

During the open days, visitors were given a behind-the-scenes look at Robertpack, including live robot demonstrations, guided tours of the new facility and opportunities to meet employees and partners. In addition, former professional football coach Ron Jans delivered an inspiring presentation on teamwork, leadership and team development.

With the opening of its new facility and the celebration of its 50th anniversary, Robertpack looks confidently towards the future, with innovation, collaboration and sustainable automation solutions remaining at the heart of its ambitions.